The past few years have seen media organizations adopt new ways of working that not only make the most sense for them, but also meet the needs of their changing audience demographics. That will continue into 2023, as a combination of emerging technologies, increasing budget pressures, and exploding content demand continues to re-define the meaning of “broadcasting.” 

Broadcasters and content producers are looking for technology options to engage audiences in inventive new ways. A quick survey of industry executives highlights increased automation, a continued adoption of virtualized playout workflows, the ongoing transition to IP and an increasing use of the Internet for reliable, high-quality, low-cost delivery. 

By Sia