This weekly quiz from YourStory assessments your domain awareness, small business acumen, and lateral imagining competencies (see the prior version right here). In this 28th edition of the quiz, we present problems tackled by real-life entrepreneurs in their startup journeys.


What would you do if you were in their footwear? At the conclusion of the quiz, you will discover out what the entrepreneurs themselves basically did. Would you do factors in another way?

Verify out YourStory’s Book Evaluation section as well, with takeaways from more than 330 titles on creativity and entrepreneurship, and our weekend PhotoSparks segment on creativeness in the arts.

Q1: Edtech frontiers

Specially for the duration of the pandemic period, implementations of educational technologies witnessed substantial adoption. From customisation to personalisation, technologies like platforms, AI and even VR have been utilized to produce increased ordeals for academics, college students and administrators. What is a further edtech frontier, in edutainment area?

Q2: The movie marketplace

The pandemic dealt a devastating blow to the film industry on two fronts: restrictions in shootings as perfectly as theatre screenings. Having said that, even in this sort of adversity, some filmmakers uncovered opportunity. What new avenues opened up for this group all through the pandemic?

Q3: Channels of interaction

Social media and messaging platforms have opened up a complete new planet of marketing and promoting. The creator financial system presents rewarding avenues for creators as brand name influencers as properly. Having said that, a further experimented with and tested channel for marketing and advertising and client engagement is generally overlooked. What is that channel?

Q4: Brand attributes

Makes need to clearly talk their purpose, uniqueness and differentiation. Brand name levers like pricing and place of origin can be leveraged via channels these types of as awards marketing and social media. What else can be advertising hooks, in addition, to main brand name characteristics?

Q5: Startup challenges

Finding merchandise-sector in shape, cracking device economics, and developing sustainable revenue streams is essential in obtaining a startup off the ground. Owning a solid staff, resilient society, and ample funding support as perfectly. What is an additional normally-ignored achievements issue for founders at the progress phase?


Congratulations on acquiring appear this much! But there is far more to occur – answers to these 5 queries (underneath), as nicely as hyperlinks to articles or blog posts with far more specifics on the entrepreneurs’ methods. Delighted reading, delighted studying – and satisfied creating!

A1: Edtech frontiers

“We’re likely coming into a golden period of time of innovation for clever toys,” clarifies Vivek Goyal, Co-founder of PlayShifu. The startup gives immersive, educational tech toys for youngsters aged 3-12 many years that develop foundational STEAM competencies.

“AI will be increasingly innovative in its job toys will understand from (and about) young children to supply mostly adaptive and responsive engage in ordeals,” he provides. Go through far more about symbiotic interactions with toys as very well as their customisable functions listed here.

A2: The movie industry

The pandemic spurred the development of OTT platforms and the wish and willingness of men and women to experiment with new formats and genres. “People have started off viewing and loving information from across the world, which as a filmmaker presents you the possibility and system to collaborate with artists and men and women across the world,” clarifies Minolae Jain.

“Working from dwelling has built this transition of collaborating a large amount a lot easier,” adds this generation designer and artwork director from Bengaluru. “I think a person of the largest things for the industry was the reputation of streaming providers, which opened a full entire world for men and women,” she explains. Browse extra about her approach to creative imagination and global media here.

A3: Channels of conversation

“Emails have been the ideal, low-price and large-return advertising channel for decades and nonetheless proceed to be so,” affirms Ramesh Srinivasan, CEO – India Organization, Netcore Cloud. He was speaking at the the latest Asia E-mail Excellence Awards.

“In today’s competitive current market, hyper-personalised electronic mail strategies with potent articles are just one of the keys to generate consumer engagement, retention, and loyalty,” adds Chaitanya Ramalingegowda. Director and Co-Founder of Wakefit. Examine additional about more recent trends this kind of as AI’s position in interaction segmentation here.

A4: Brand name characteristics

In her e-book Internet marketing With no Cash, Jessie Paul divides model attributes into two groups: core (practical benefit) and encompass (practical but not core). Each form can be creatively leveraged.

For illustration, in addition to its giving of IT products and services, Infosys developed and marketed its adherence to transparency, governance, and ethics. Paper Boat sells not just drinks but nostalgia. Examine additional about other examples these kinds of as iD Refreshing Food items in the guide evaluation listed here.

A5: Startup challenges

“Board governance is vital. But basically, it is additional significant if the founder is a very good individual or a negative individual. That is the commencing point,” points out Shekhar Kirani, Co-founder of investing agency Accel.

“Internally, there are more than enough examples exactly where we have walked absent from corporations simply because we are not absolutely sure about the founder,” he provides. “Board governance is for men and women who are good, want to do excellent, and acquire the enable from the board on how to make it good,” he affirms. Read a lot more about founder-board relations and achievements things in this article.

YourStory has also printed the pocketbook ‘Proverbs and Prices for Business owners: A Earth of Inspiration for Startups’ as a creative and motivational guidebook for innovators (downloadable as applications right here: Apple, Android).

By Sia