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Almost 81% of businesses consider email an important part of their marketing strategy, as it is the best way to drive and nurture customer relationships. However, implementing marketing strategies or streamlining emails with free email services can present several challenges and limitations.
Therefore, the best solution is business emails, as they offer comprehensive features that enhance client communication.
In this article, we will understand the best professional email address and how it helps client communication. For seamless integration, it is best to plan your email hosting when you buy web hosting services, as it is a unified and effective approach.
What is a Professional Email Address?
A professional email address, also known as an email hosting service, is like an elite-level email service that combines domain to email for a professional look. Unlike free email services, these services come in handy to promote and build the business brand.
You rent out an independent email server with limitless scalability to support your business communication and its growth.
How Setting Up Business Email Address Enhance Client Communication
1. Trust Builder
When your email is not connected to a domain, the ISP cannot identify the domain’s owner. That improves the chances of your email landing in your customer’s spam folder. Free email services are connected to the service provider’s domain, which is why they get spammed the most.
When you set up a business email, you connect the email address to the domain. Therefore, the email should look something like this [email protected] rather than [email protected].
That helps your customers identify your brand and create a sense of trust while decreasing the chances of your email getting spammed.
2. Marketing Tool
The best professional email address services offer comprehensive marketing features that enhance client communication. The most common features include
● Email Forwarding
Auto forwarding of email from one address to another.
● Autoresponders
Generating auto replies for incoming mail
● Email campaign management
A tool supporting the creation, sending and management of email marketing campaigns. They also help with segmentation and targeting.
● Templates and Customisation
Maintain consistency in branding in emails.
● Analytics and Reporting
Provides details of email performance like open rates, click rates and engagement metrics.
● A/B testing
It helps with testing the effectiveness of certain mail with subject, subject, and content.
● List Management: Segmentation of email list for the right reach
There are several other features, and these features may differ based on the email hosting provider you choose.
3. Reliable Security Features For Trust
● Spam Filtration
Unlike free email services, when you buy business email, you are powered by spam filtering. This service helps you find fraudulent emails and filter them as spam.
● End-to-End Encryption
Another important trust-building feature that you get when you buy business email is end-to-end encryption. This security feature ensures that the recipient of the mail can only read the mail, avoiding any leak.
● Two Factor Authentication
Two-factor authentication adds another layer of security, using OTP access to verify the users who access the mail. That ensures that even if their password is hacked, the email won’t be compromised due to the additional security.
4. Boost Productivity in Communication
● Supports Email Organisation and Collaboration
Email hosting offers several organizational tools, such as calendar integration, delegation of the shared mailbox, task management, contact management, etc., that help enhance client communication.
● Remote Access
Business email addresses also support remote access, ensuring 24/7 availability for your clients.
Conclusion
Professional email addresses are a great way to power up your email and enhance your customer communication. The biggest advantage you get with business email is domain connections, which help to build trust and enhance brand enhancement.
Further, a professional email address comes with several tools for productivity, marketing, and security, ensuring a safe and productive connection with your customers.